Most Profitable PathActing on the least profitable path in real time increases customer engagement, and it starts with understanding the most profitable path, the least profitable path, and the cost of the path different populations take. Characteristics, behaviors, seasonality, engagement history, and other connected data all play a role in determining the best action to take.
Customer Journey IntelligenceMap customer journey from lead to purchase. Gain actionable intelligence across various communication channels and touchpoints. Gain a deeper insight into customer behavior.
- Map customer journey from lead to purchase.
- Gain actionable intelligence across various communication channels and touch points.
- Gain a deeper insight into customer behaviour.
The Connected Customer ViewConnected customer view is the starting point of an effective CXM solution. An effective CXM solution could impact
Integrate interactions across various channels & touch points such as website, phone calls, email, live chats, social media, text, mobile apps, and other emerging touch points.
Customer Engagement OptimizationCreate personalized engagements across various channels and touchpoints. Predict and prescribe the next best engagement action to achieve profitable outcomes.
Key outcomes will be increase in customer acquisitions, cross-sell, loyalty, satisfaction and decrease in customer churn & time to close.